I was reading Chuck Reeves newsletter on selling beyound the next new things and he gave examples of the "computer in your shirt pocket?" and the newest news that computer screens are obsolute
Did you know that computer screens are obsolete? Check this out: LINK
Your customers and your competitors are not interested in the next new thing - or even the thing after that. They are interested in what those things will do for them right now. Understand your customer's need or their want and show them how your current or future offerings will address those better than anyone else's.
A neighbor went to buy a $500 Blu-Ray Player so he could watch his DVDs with the best audio and video. Instead, he bought a $49 wireless device that immediately brings any movie available at Netflix to his home theater. No moving parts, no trips to the video store and all the features of Blu-Ray.
It's obsolete.
Tuesday, August 18, 2009
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