The importance of a good speaker introduction and how you can control the search results for someone entering your name into Google.
I had a very embarrassing moment yesterday.
Recently I prepared to speak to a group of CEO’s (all men) on body language and deception detection.
I sent my formal speaker introduction out to the client.
The day before the presentation I did the last check in with the client. including making sure he had my most recent speaker intro ready. The introduction included a mention of TV appearance I was going to be doing next week where I would be analyzing the body language of the defendant in a murder trial.
My cleint shared that a member of the group who is also a professional speaker had asked to introduce me. I asked him to make sure that the introduction I sent was used and if the speaker had any questions or wanted to make changes I was happy to talk to him before the program.
I introduced myself to the speaker/introducer and he shared that I had an impressive introduction. However, when he went to introduce me he didn’t use it! Instead he got up and said he was upset the meeting notice had a bio of me that had stolen his material and flipped on what he said was a Google search of my name with, “Flirting” in bold print at the top of the screen. He then and made a joke about what I was was obviously an expert in flirting and body language. After the program I checed my google listing. That article listing was ten pages down with many hard news publications and TV shows listed in the pages before it. Then he laughed and said he had another one of my specialites and preceded to show a video of me. Not a video of any of my hard news interviews, but instead and interview I had done as the national spokesperson for Pup-peroni, being asked about dog body language! Finally he said,
"She has been in lot of publications." "Here is Patti."
As you can imagine my credibility with the group was shot. It took some hard work in the first few minutes to get the groups respect. The group was great. The gentlemen where intelligent and energetic and excited to gain insights into body language. I have been not only asked back, but asked to join their organization so. I am happy. But it brought home to me yet again the importance of a good introduction and making sure you do everything in your power to be presented well to the group. Google searches of your name can bring up some crazy stuff. Not only your work, but that of any one with a similar name so make sure you prepare for each important presentation by searching your name and if your speaking about a particular product or as a representative of a particular company the company and perhaps use the following google button to control your name search.

Speaker Henry Maxwell shared recently in SpeakerNetnews a way totarget Google searchesof your name. It is a cool tool to stand out in Google & elsewhere.
Have you been frustrated by Google results on your name? Do your potential clients have to wade through pages or refine their search to find you? ABC News recently ran a short segment about a possible solution where you can set up your dedicated profile page with your tailored search and a “search me” button. Then add it to your LinkedIn profile, Face book page, or online resume.