The importance of a good speaker introduction and how you can control the search results for someone entering your name into Google.
I had a very embarrassing moment yesterday.
Recently I prepared to speak to a group of CEO’s (all men) on body language and deception detection.
I sent my formal speaker introduction out to the client.
The day before the presentation I did the last check in with the client. including making sure he had my most recent speaker intro ready. The introduction included a mention of TV appearance I was going to be doing next week where I would be analyzing the body language of the defendant in a murder trial.
My cleint shared that a member of the group who is also a professional speaker had asked to introduce me. I asked him to make sure that the introduction I sent was used and if the speaker had any questions or wanted to make changes I was happy to talk to him before the program.
I introduced myself to the speaker/introducer and he shared that I had an impressive introduction. However, when he went to introduce me he didn’t use it! Instead he got up and said he was upset the meeting notice had a bio of me that had stolen his material and flipped on what he said was a Google search of my name with, “Flirting” in bold print at the top of the screen. He then and made a joke about what I was was obviously an expert in flirting and body language. After the program I checed my google listing. That article listing was ten pages down with many hard news publications and TV shows listed in the pages before it. Then he laughed and said he had another one of my specialites and preceded to show a video of me. Not a video of any of my hard news interviews, but instead and interview I had done as the national spokesperson for Pup-peroni, being asked about dog body language! Finally he said,
"She has been in lot of publications." "Here is Patti."
As you can imagine my credibility with the group was shot. It took some hard work in the first few minutes to get the groups respect. The group was great. The gentlemen where intelligent and energetic and excited to gain insights into body language. I have been not only asked back, but asked to join their organization so. I am happy. But it brought home to me yet again the importance of a good introduction and making sure you do everything in your power to be presented well to the group. Google searches of your name can bring up some crazy stuff. Not only your work, but that of any one with a similar name so make sure you prepare for each important presentation by searching your name and if your speaking about a particular product or as a representative of a particular company the company and perhaps use the following google button to control your name search.

Speaker Henry Maxwell shared recently in SpeakerNetnews a way totarget Google searchesof your name. It is a cool tool to stand out in Google & elsewhere.
Have you been frustrated by Google results on your name? Do your potential clients have to wade through pages or refine their search to find you? ABC News recently ran a short segment about a possible solution where you can set up your dedicated profile page with your tailored search and a “search me” button. Then add it to your LinkedIn profile, Face book page, or online resume.

How do you introduce yourself to an audience that doesn' know you?

In my Three Day Public Speaking Workshop last week each participant practiced giving a "self introduction." If you are giving and internal presentation or giving a presentation you rarely get and a formal introduction. Heck, you are lucky to get an, "And here is are speaker, Joe." It is important to give a credibility statement so the group knows who the heck you are and why you where choosen or chose to speak to them that day on that particular topic. I have guidelines and a step by step process for introductions in my book, "Easy Speaking."

Below are more tips from, "Speaker Net News". It is a fabulous newsletter for speakers and if you speak I recommend it!

http://www.speakernetnews.com/post/selfintro.html
/11/2010

I will be delivering several concurrent sessions at an upcoming conference. Each of the speakers has been asked to do self-introductions before each session. Although I’ve seen this done well with a team of presenters, I’d like some ideas on how to start off with a great self-introduction. What have you done in the past when you don’t have a session introducer? What are some memorable and successful ways to use video for introductions?


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— Milo Shapiro

Others might disagree, but here was my first thought:

My normal introduction includes PowerPoint slides that precede my first actual slide. They show pictures of me in different situations that go with what is being said about me. It gives the visual learners something to focus on and, as I designed it, yields a few laughs as well.

I think a self-introduction is a horrible idea because it undermines a strong opening, but if I were given no choice, I’d have a friend of the opposite gender (so it couldn’t possibly be interpreted as being my voice) record my introduction for me and I’d play it as I advanced the PowerPoint slides as she spoke. It’s different, memorable, and allows the first words out of my mouth to be more powerful than what’s in my intro.


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— Steve Barcellona

Here’s an idea I have used a couple of times with great results.

Walk on the platform and begin a glowing introduction of yourself. “This next speaker is a person I have known for many years. It is so rare to meet someone who you see eye to eye with, BLAH, BLAH, BLAH... Let’s really have a huge round of applause for a great speaker, (your name)!” Throw your hand back like someone is going to walk out, run to the back of the platform and step forward with a flattered, surprised look on your face. You will get a big laugh and the group will love you right from the start.

— Diana Royce Smith

This is just a one-off idea but could be interesting and fun. Become someone else and, as them, introduce yourself. It could be a favorite client or last client — and you could actually get them to talk with you about what they’d say (now that they’ve experienced you) and employ that.

Or some character everyone could recognize — Steve Jobs? Oprah Winfrey? Or do the intro you’ve always dreamed about, or had nightmares about. Be sure to acknowledge the introduction when “you” take over from “them.”

— Steve Hughes

Here are some ideas, and since I don’t know you, I say find what you think works best for you and go for it.

Read the introduction as though it were written by somebody else. I’ve done this before as though my mom wrote it, but you have to set it up. “Ladies & Gentlemen, since there’s no one here to introduce me and it cost too much to fly my mom here, I thought I’d go ahead and read the introduction that she wrote.” Then have fun with it. Say how proud she is of you.
You can do the same thing from other people’s perspective, i.e. a member of the audience/company, their biggest competitor, the hotel staff, etc.
Have someone else to from the audience to come up and introduce you. Two options: arrange it ahead of time with a willing party, or offer an incentive like a $10 Starbucks card for someone who is willing to come up on stage and introduce you.
Get one of the speakers from another concurrent session (who isn’t slated to speak during your time slot) and have him/her introduce you. At least you know they’re somewhat competent at speaking and will do a good job.
Whatever you, be sure to give them a nugget or something of value first. Truth be told, they don’t necessarily care about you at the beginning of your speech, but after you give them a poignant thought, an interesting quote, or an answer to a problem, they’ll be more interested in hearing more about you.

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— Merit Gest

I think it would be clever and fun to use a video intro. Why not have another professional speaker do your introduction on video and use that instead of you telling the group about yourself, which always seems awkward. I wonder if you could do something clever with the video as if it were a live person and record them with pauses for you to interact. I’m not saying this from experience, but it sounds clever and funny in theory. Also, it could be a lot more time invested in an intro than is really necessary.

— Rita Risser

I have made more than a thousand presentations where I self-introduced. I figure they are already there so I don’t have to say anything! I start by saying, "OK, let’s get started." People quiet down, I say "My name is Rita Risser, and I’m a lawyer," and then say something meant to be funny like "but don’t hold it against me" or "and I like lawyer jokes" or something else very light. Then "In this session we’re going to ..." Remember, WIIFM — what’s in it for me (the audience member). To me the most important thing to do is to connect with them by showing them quickly I have a sense of humor and that I respect their time by getting to the content.

I do have my total bio in the handout. If you don’t have a handout it could be on a PP slide when they come in. I do weave in my background through my anecdotes — “When I coach executives on ..., they sometimes say...”



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SpeakerNet News is produced by Rebecca Morgan and Ken Braly. It is not affiliated with the National Speakers Association. Send comments or suggestions