I am working on a contribution for Wikipedia on the definition of the term Media Coach. Here is what I have so far to explain what a media coach can do.
Media Coach is person who gives feedback and instruction to someone who going to be interviewed by the media. The goal of media coaching is to improve the coaching recipient's content, branding and delivery. If the person being coached is going to be interviewed on television perhaps his or her clothing and other aspects of their physical appearance may also receive recommendation for changes and improvements by the media coach. A media coach may help a client write their "talking points" that is the main points they hope to cover in the media interview as well as help them write and rehearse answers to possible questions posed by the media interviewer. Most media coaches will create and ask the "tough questions" that a news source may ask their "coachee" so that he or she will be prepared with a good, well delivered response. With coaching someone can remarkable improve their confidence, appearance, and "messaging."
People running for elected positions such as the president of the United States may get a speech coach or media coach to help them improve the way they are perceived via various media outlets. Book authors, topic experts , corporate officers and corporate spokespersons may also hire a media coach.
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